Sorry ma'am, you only get that price if you buy our ridiculous expensive membership.
It was written on the advertisement.
Fine print. You'll find it at the bottom of nearly every television commercial or paper advertisement you'll ever see. On radio advertisements, the fine print is replaced by an almost incomprehensible fast-talking at the end.
In short, companies use fine-print and fast-talking so they can fuck us over without being being held legally viable for it. And also so they can deceive us into thinking we're getting a good deal, which is almost always not the case.
You see, for the most part (and I stress the term) companies are urged to come clean about the full details of whatever special/deal they are advertising. Instead of, you know, being compassionate and honest, the companies take the greedy route and try to come up with ways to fuck you over on that allegedly awesome deal so they can make more money. But since they have to disclose most of this information to you, they do it in the most underhanded, bullshit way: displaying the information in a tiny font at the bottom of the advertisement or for the last three seconds of the commercial.
By now, most smart people know that that too-good-to-be-true deal that they're advertising is, well, too good to be true; and we know this without even reading the fine print. "What's the catch?" we always say. Personally, I've gotten to a point where I don't even believe anything I see on commercials any more.
Isn't that a damn shame, that we have to ask, "What's the catch?" every time something is advertised to us?
Why the fuck is this legal?
